Sunday, June 16, 2013

Spring Car Show

Good afternoon! This week was crazy for us, as every week this summer is shaping up to be! Yesterday we had our Spring car show, and it was a great day for all involved! There were plenty of amazing cars that came from all over the nation, and the weather was beautiful!




 It was great working with the Midwest Custom Car Revival group, and we're glad everyone had a good time! We even had a car come all the way from New Jersey!

All in all, it was a good show and a beautiful day that put great note on the end of the week! For those curious about our next car show, it will be in the fall (October) and it typically the weekend before Halloween! This will be our normal car show, and if you didn't make it to this one we hope to see you in the fall!

Last week, I talked about Social Media and its effect on businesses and restaurants; recently, we picked up another social media device - Instagram

If you have a smartphone, chances are you already have this or have heard of it; it is an app that allows you to take pictures, edit them, and share them to your friends and your other social devices (Facebook, Twitter). If you have Instagram, you can follow both the restaurant and the food truck at @EdwardsDriveIn and @dashboarddiner respectively.

A week from this Tuesday we will be working on another project...one that we will unveil soon! We think it will be really cool, and we look forward to hearing and seeing the responses from it!

It was a great week, with a great car show, and we hope everyone had a good time! Enjoy Father's Day today, and have a great weekend!

Saturday, June 8, 2013

The Dashboard Diner and Local Events!

Good evening Indianapolis! It has been a crazy week for us here at Edwards Drive In and the Dashboard Diner; caterings and private events have kept our trucks on the road for the majority of the week, and we were given some amazing opportunities this week!

First, on Tuesday June 4, we were given the opportunity to go on WFYI's show No Limits for a show about food trucks! It was awesome to get to hang out with Shadi (In A Pita) and Lisa (Scouts Treats)! It was a great interview, and if you missed it here is the link to listen...just look for the title No Limits - Food Trucks - June 4, 2013. Also, a quick shout out to Shadi Khoury of In A Pita for the awesome words on the show!

http://www.wfyi.org/radio/localprograms/nolimits.asp

Second, we were given the opportunity to help get the word out about a pretty awesome event that occurs every first Friday of the month - the First Friday Food Truck Fest! This is a festival/event that occurs every first Friday of the month at the Old National Center downtown. You can follow them on Facebook here:
https://www.facebook.com/FirstFridayFoodTruckFestival

Every month the participating trucks differ, but there is almost always 20 - 25 trucks in attendance, along with local music! It is always a great time. Olenka, the contact for the trucks, did a spot on Indy Style to promote the festival; graciously, we were asked to appear to help get the word out and give a visual for the show.


 

We had a lot of fun doing the show, and it was awesome to get the air time! The turn out at First Friday Food Truck this past Friday (June 7th) was probably the biggest we have ever seen! Thank you Indianapolis for the turn out! It was a great night!

If you missed the highlight on Indy Style, here is the link to watch it:
http://www.wishtv.com/dpp/indy_style/in_indy_now/first-friday-food-truck

Ever since we dreamed up and built the Dashboard Diner, it has been rolling nearly every weekend with events, and we love the business that it has brought! Remember, if you are curious where it will be or would like to book an event, visit our website: edwardsdrivein.com and click on the Dashboard Diner tab! Also, follow us on Facebook and/or Twitter @dashboarddiner


Thursday, June 6, 2013

Social Media and What It Means Today

Think back about 10 years ago...how did you talk to your friends? How did you share the pictures that you took? How did you remember birthdays? Now go forward 1 year - 2004 - a man and his friends had an idea, and from that Facebook was created!

Enter present day - Facebook has over 1 billion users! We share everything with everyone now - pictures, birthdays, what we are doing on the weekend, what we are doing right now!

I remember when Social Media became something that we capitalized, something that became a completely new entity on its own! Social Media today has become a powerful tool for businesses to use - it lets us reach customers and clients with so much ease, send out deals, and generally be more in touch with those that visit our establishment!

Facebook, Twitter, Instagram, and many others - today they have become the tools of the trade. I can remember, about a year ago our Facebook page didn't have nearly the amount of Likes as it does today (just over 9400) and the day-to-day traffic didn't touch where we are at now! Today, we can post a simple, one line update about a special and we will hit 1500 - 2000 people! That simply blows my mind!

Its interesting to think back about how so many people were against social media when it first started coming about - it was stupid and a waste of time; now, there are so many of us that spend so much time doing it that we don't even realize it.

But again - it is an amazing tool. I have a friend who's husband is currently deployed overseas, and she can share the happenings of their recent addition to the family (a beautiful girl) with her husband even though he is thousands of miles away...that truly is magic.

All in all, the world is constantly changing, and it seems our society is on the path to ever more connectivity and sharing - something that I hope we all see as what it should be - a tool and gift to use to stay in touch!

I hope you all have a great week, and we'll talk to you soon!

Sunday, June 2, 2013

Weather, Summer, and Car Shows!

Good morning Indy! We hope you have had a great weekend! How about those Pacers? We cannot wait for Game 7! Its time to close it out boys!

Today marks the end of a pretty busy week for us here at Edwards; our food truck, the Dashboard Diner, was all over the place this week - from serving lunch at a hospital to serving at a picnic, partying with Tim McGraw out at the Klipsch Music Center and helping a company celebrate 30 days of no accidents! Not to mention the numerous caterings we had!

Don't get me wrong though, this isn't a complaint - it is excitement! We are so excited to have so many opportunities coming in, and we really look forward to a jam-packed June!

For those of you that are familiar with us, you know that our Spring Fling car show is in a couple of weeks - but this year things are a little different! We are working with the Midwest Custom Car Revival group to host their show this year, and the show will be slightly different than our other Spring Flings. Below you can see the need-to-know information:

We are really looking forward to it, and are overly happy that the proceeds will be donated to the Alzheimer Association!

We know that this time of year is busy for a lot of you - graduations, graduation parties, college visits, finding a summer job, planning the perfect vacation...so on and so on! If you are struggling to find a food source for any of your parties, remember - we offer catering at competitive prices and the Dashboard Diner can be booked for a party as well!

We'll keep you updated with events, and we look forward to seeing you stop in!